We support Philips to identify and design relevant digital services that help customers adopt a healthy lifestyle, monitor their condition, or cope with their illness.
We map out the customer journey / experience flow and highlight customer needs, pain-points and opportunities to inform the service proposition and concept design.
Through co-creation sessions with end-users and partners we gain a complete and deep understanding of the needs and preferences of customers and end-users.
In order to support Philips in their ambition to further improve the design process we help create design templates, expand their methodology toolbox, document process learnings and help ensure continuity and consistency.
In the last two years we helped deliver 28 digital enabled service concepts / value propositions to the business units.