event details
Date + time
Tuesday, April 15th
15:00 – 18:00 (doors open at 14:30)
Location
Essense Office
James Wattstraat 100
Amsterdam
Costs
Free
We are partnering with bol’s CXM team to integrate journey management throughout the organization and ensure clear ownership of every customer journey. If you want to learn how to lead a product-led organization with a centralized, data-driven approach to customer journeys, this roundtable is for you. Join us to explore practical strategies for becoming truly journey-led.
We’ll cover:
• The role of a central CXM team in orchestrating journey management
• How to establish clear ownership of customer journeys
• Learnings in streamlining data-driven journey management with product teams and value propositions
The speakers
Marieke Miltenburg
CX strategist
@ bol.
Amanda van Wijnen
CX Specialist
@ bol.
Lucy Stuyfzand
Proposition owner
@ Essense
Charlaine Janssen
Service Designer
@ Essense