For an organisation to deliver a great customer experience, alignment between departments along customer journeys is required. Our CX transformation does just that: implementing a customer centric way-of-working across marketing, digital and support teams.
We help you make this operational in co-creation with your teams, resulting in loyal customers, efficient operations and a customer-first culture.
how we work
Our CX transformation will enable you to manage customer experience at three levels: brand experience, service experience and channel experience. This enables all teams to focus on the level they can actually influence .
1. CX scan & ambition
Our approach starts with scan of your capabilities and way of working around customer insights, journeys, cx measurement and governance to make sure we set a realistic ambition.
Then we define that CX ambition based on your brand promise and strategic objectives. We seek executive support with a plan for making a customer-centric way of working operational across teams.
2. journey management
With a clear ambition in hand, we facilitate your teams to agree on the key customer journeys for your organisation and formalise this in a journey framework to ensure everyone’s efforts will add up, from marketing to operations teams. We then formalise these journeys in a journey management tool like TheyDo and formalise a standard way-of-working within these journeys.
3. governance & measurement
Once we all agree on the key customer journeys and how they’re connected, it is crucial to agree on the governance for how opportunities for improvement and prioritised into agile initiatives and how the impact on performance and customer experience of these initiatives will be measured. With governance and KPI’s defined, you’re ready for rollout!
4. phased rollout & coaching
With ambition, journeys and governance defined it is time for teams to start adopting the customer centric way of working in practice. We often advice to start small and facilitate pilot projects with coaching in co-creation with your teams. This to ensure proper onboarding and fast learning to go from customer insights to implemented solutions.
How to implement CX management?join the webinar
“Essense has been instrumental in supporting our team by establishing a passenger journey framework, standardising CX measurement and building a dynamic CX dashboard.”
Maaike van der Windt
Aviation Marketing Director, Schiphol
the bottom line of a customer-centric organisation:
1.uniform way of working
A standard way of working across teams, enabling effective prioritisation based on ambition and strategy, aligning everyone.
A clear vision on the desired customer experience based on the brand promise. With tangible guidelines for all teams to use.
3.clear goals and KPIs
All responsibilities and objectives assigned. Tools for monitoring progress and central management of opportunities and initiatives.
our building blocks
We’re keen to discuss these with you to come to a tailored approach.
CX ambition with tangible guidelines that contribute to strategy and brand promise.
Structured and uniform way-of-working for continuous improvement of customer journeys.
Agreed setup for organisation-wide roles and governance on progress and priorities.
Measurement framework based on the CX strategy, with relevant KPI’s to monitor progress towards targets.
Central customer insight management and practical access for the organisation to leverage.
Our approach for building a customer-centric mindset from leadership to employees.
Assess the current state of the organisation as the starting point for developing customer excellence.
Tools, training and coaching to develop internal teams on customer-centric collaboration.