whitepaper

deliver on the PROMISE

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introduction

Why is it so hard for organisations to deliver on their brand promise and align teams towards a shared goal?   

Many CX models focus on the functional customer journey experience or maturity, but don’t make the connection with the  brand promise in their channel strategy and customer operations.

In this whitepaper we Introduce our PROMISE pyramid. A practical framework for delivering a differentiating  & branded customer experience across channels. 

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