James Wattstraat 100
1097 DM Amsterdam
The Netherlands


Igluu, Lichttoren 32
5611BJ Eindhoven
The Netherlands
Logo client

Solution redesign for

Publishing workflow


We work with PublishOne to understand the needs and workflow of Authors, Editors and Publishers in order to design a solution that is efficient for all user roles in the publishing process.

Our role

Proof of
Digital UX
Co-creation Experience

Our main focus for PublishOne is to deliver a digital service that offers simplicity to authors and that structures complexity to editors and publishers, making the publishing tool more accessible for all user roles.

User insights

In-depth interviews allow us to map out the experience flow to illustrate the needs and tasks of all user roles within the different workflow steps of the publishing process.

image User insights

Experience design

To maximise efficiency of the publishing process the design is tailored to the different roles, such as presenting a card view of assigned documents for authors, an overview of active projects for editors and an overview of all active users for publishers.

image Experience design

Visual identity

In addition to workflow, a new visual identity was developed to emphasise the re-design, make the application more attractive, information less cluttered and inline with design trends.

image Visual identity

Agile UX design

Working closely with our client’s development team still evolving the  UX design for responsive web. After launch the redesign will be reviewed with users in context.

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