introduction
How Dutch Railways (NS) achieved a 420% ROI.
Optimising digital channels isn’t just about design—it’s about data-driven decisions that enhance customer experience and drive real business impact.
In this white paper we reveal how the Experiment Express team helped Dutch Railways (NS) achieve a 420% ROI through 60 A/B tests in just four months.
You’ll discover:
• The key principles behind an effective CRO strategy
• A step-by-step breakdown of our 7-week A/B testing cycle
• How small, autonomous teams drive faster and more impactful optimisations
• Practical takeaways to kickstart CRO within your organisation
Want to learn how to turn customer insights into measurable growth? Download the white paper now!