You’ve successfully launched TheyDo within your CX team. Everyone’s mapping, prioritizing, and collaborating like never before. Now you’re ready for the real win: turning TheyDo into the way your entire organization makes decisions.
Because when other teams contribute,
journeys become connected,
insights become action,
and CX becomes a shared priority—not just a department.
This blog will walk you through how to make that happen—without forcing or fighting.
Why this article?
Many of our clients get stuck in a local success loop.
TheyDo works brilliantly in their team—but stalls beyond it.
Why?
Because other departments don’t see the point.
They’re overwhelmed. Or indifferent. Or worse—they think, “CX will handle it.”
That’s when the tool becomes a silo.
And the CX lead becomes a one-person rollout crew.
With this article, we want to help you flip the script—so TheyDo becomes everybody’s business, not just yours.
A simple guide to scale TheyDo company-wide
So how do you break out of the CX silo—and turn TheyDo into a shared way of working?
Not with more training sessions.
But with a few small shifts that create massive pull across teams.
Here are the steps that makes it happen:
1. Determine the goals
We can’t stress this enough: connect all journey management work to business and experience goals — from day one. These goals should live in TheyDo, so you can show strategic relevance from the start.
📌 Example: A banking client used TheyDo to identify one broken touchpoint that impacted both customer retention and internal NPS. Fixing it became a quick win — not just another journey map.
2. Set up the basics
Make sure people don’t get lost in the jungle. Define clear workspaces, set naming conventions, and give each team a dedicated space or journey. It’s much harder to clean up a messy setup later.
📌 Example: At a major municipality, journeys were spread across 8 teams and 12 tools. Standardizing everything in TheyDo gave everyone a single source of truth — and cut rework by 40%.
3. Define the way of working
Don’t just launch a tool — embed a way of working. Co-create the approach with teams so it fits their current flow. Clarify roles: who maps, who reviews, who decides. Show them what they need to do.
📌 Example: A legal team might not “map,” but they review steps for compliance. Show them that’s their role — not learning a new tool, but contributing their expertise.
4. Coach teams to execute the first trials
Start with real teams, real work. Support their first steps in TheyDo, gather feedback, and adjust. When teams see how TheyDo helps them, they’ll keep using it.
📌 Example: One client mapped a high-friction service flow, then linked it directly to Jira tickets. Engineers could fix the customer pain faster — without switching tools.
5. Unlock AI & Data
Don’t wait for “maturity” to use AI. TheyDo can automate insights from day one — both qualitative and quantitative. Start small, but start early. It’s how you unlock ROI.
Download the guide
Want to see the in-depth process? Download the guide below to see the process in detail
👉 Download now
Or Book a call to discuss how we might help you implement this into your work.
