Noor Schopman has worked at several Merkle labels as Practice Lead Service Design and CX Strategy Consultant. At Essense, she will use her experience as a strategic CX Consultant to broaden the agency’s services.
Noor: “Customer experience is at the heart of the digital transformation of organizations and is about more than just improving current processes and the customer experience. We will be responding even better to this with Essense. Service design is the perfect method to quickly identify points for improvement and trends and to develop new products and services more quickly. In addition to strategic advice and design, we will also create measurable CX results for our customers. We will also set up technical partnerships for this in the near future. I look forward to building this transition together with the team.”
“Service design is the perfect method to quickly identify points for improvement and to develop new products and services more quickly.”
Noor Schopman
Harald Lamberts, founder and director of Essense: “The arrival of Noor fits perfectly with the transition we have initiated at Essense to broaden our services from service design & experience design to services aimed at end-to-end customer experience. In the context of digital transformation, we see that companies not only engage us for the design of services based on customer needs, but are also increasingly asking us to think about the underlying operation and systems. Noor’s experience in this area is extremely valuable and she is a welcome addition to our leadership team.”
