We’re proud to share an important milestone in our journey: Essense is joining Eidra. Read the official press release below to learn more about this exciting step and what it means for our clients, our team, and our shared ambitions in customer experience.
Amsterdam, The Netherlands 2025-06-11
The Dutch customer experience agency Essense is the next company to join Eidra. Essense will be a valuable addition to Eidra, sitting at the intersection of technology, data, consulting, and creativity. The hands-on approach and customer-centric way of working will be a true cultural fit within Eidra.
“We have always admired Essense for their sharp vision and in-depth knowledge of customer experience. Their specialism in CX and journey management fits seamlessly with our existing consulting, design and tech capabilities. Together we can guide organizations even better in realizing exceptional customer experiences and sustainable growth,” says Wietske Rodenhuis, CEO of Eidra Netherlands.
“Together, we can position Eidra as the benchmark for creating greater and more impactful customer experiences and service organizations for our clients”, says Måns Jacobsson Hosk, co-CEO of Eidra.
With a global business and offices across Europe and the US, Eidra will provide greater opportunities for Essense to grow internationally. For Essense employees, the Eidra context will enable both professional and personal development.
“Joining Eidra makes a lot of strategic sense for Essense as the market is increasingly demanding capabilities in technology, data, AI and consulting to achieve tangible business impact with customer experience and journey management. We already see many opportunities to leverage Eidra’s capabilities for delivering even more value to our clients, from strategy to implementation”, says Harald Lamberts, Founder of Essense.
About Eidra
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results.
Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.
About Essense
Essense is a hands-on customer experience agency, helping clients organise a customer-centric way of working, research their customer needs, manage their customer journeys and design their customer experiences. Essense is based in Amsterdam and operates mainly in the Benelux region but also serves some international clients. Our team of 45 consists of consultants on CX, service design, data, journey management and customer-centric transformation.
