Building on their existing signage concept, we supported ProRail and NS to guide travelers on the platform to the train stop location, to enhance safety at Schiphol Airport.
We engaged with travelers, employees and stakeholders in co-creation sessions to validate assumptions and design concepts based on our existing user insights. The digital design was then refined and validated with passengers for different train types.
The resulting design is a sequence of images representing train location, door location and opening, which is presented before the train arrives. Before the train arrives, animating arrows direct the travellers to the exact location on the platform where the train will stop.
Our digital design has been implemented on the existing LED signage concept and placed on the train platforms at Schiphol Airport. Based on evaluation at Schiphol we are now working on further design improvements with NS and ProRail.