Amsterdam

Krijn Taconiskade 412
1087HW Amsterdam
The Netherlands
Route

Eindhoven

Igluu, Lichttoren 32
5611BJ Eindhoven
The Netherlands
Route
Logo client

Guiding passengers for safe

Train
boarding

Challenge

Building on their existing signage concept, we supported ProRail and NS to guide travelers on the platform to the train stop location, to enhance safety at Schiphol Airport.

Our role

User
insights
Customer
journey
Proof of
concept
Digital UX
design
Co-creation Experience
strategy

Our main role at ProRail is to design the digital signage for the Schiphol implementation, based on user insights gained from co-creation with travellers, employees and stakeholders.

CO-CREATION

We engaged with travelers, employees and stakeholders in co-creation sessions to validate assumptions and design concepts based on our existing user insights. The digital design was then refined  and validated with passengers for different train types. 

image CO-CREATION/>

Design

The resulting design is a sequence of images representing train location, door location and opening, which is presented before the train arrives. Before the train arrives, animating arrows direct the travellers to the exact location on the platform where the train will stop.

image Design/>

review in context

Our digital design has been implemented on the existing LED signage concept and placed on the train platforms at Schiphol Airport. Based on evaluation at Schiphol we are now working on further design improvements with NS and ProRail. 

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