Amsterdam

Krijn Taconiskade 412
1087HW Amsterdam
The Netherlands
Route

Eindhoven

Igluu, Lichttoren 32
5611BJ Eindhoven
The Netherlands
Route
Logo client

Solution redesign for

Publishing workflow

Challenge

We work with PublishOne to understand the needs and workflow of Authors, Editors and Publishers in order to design a solution that is efficient for all user roles in the publishing process.

Our role

User
insights
Customer
journey
Proof of
concept
Digital UX
design
Co-creation Experience
strategy

Our main focus for PublishOne is to deliver a digital service that offers simplicity to authors and that structures complexity to editors and publishers, making the publishing tool more accessible for all user roles.

User insights

In-depth interviews allow us to map out the experience flow to illustrate the needs and tasks of all user roles within the different workflow steps of the publishing process.

Experience design

To maximise efficiency of the publishing process the design is tailored to the different roles, such as presenting a card view of assigned documents for authors, an overview of active projects for editors and an overview of all active users for publishers.

Visual identity

In addition to workflow, a new visual identity was developed to emphasise the re-design, make the application more attractive, information less cluttered and inline with design trends.

Agile UX design

Working closely with our client’s development team still evolving the  UX design for responsive web. After launch the redesign will be reviewed with users in context.

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