Amsterdam

Krijn Taconiskade 412
1087HW Amsterdam
The Netherlands
Route

Eindhoven

Igluu, Lichttoren 32
5611BJ Eindhoven
The Netherlands
Route
Logo client

Designing digital signage for safe

Train
boarding

Challenge

We're working with ProRail and NS to guide travelers on the platform to the location where the train will stop and where the doors are to enhance safety and speed up boarding.

Our role

User
insights
Customer
journey
Proof of
concept
Digital UX
design
Co-creation Experience
strategy

Our main role at ProRail is to design the digital signage and information flow based on user insights gained from co-creation with travellers, employees and stakeholders.

CO-CREATION

We engaged with travelers, employees and stakeholders in co-creation sessions to validate assumptions and design concepts based on our existing user insights. The design concept was then refined  and validated with passengers for different train types. 

Design

The resulting design is an animated sequence of an arriving train and doors opening, which is presented before the train arrives. Before this animation starts, animating arrows direct the travellers to the exact location on the platform where the train will stop.

review in context

The LED-screen with our design is now being implemented and placed on the train platforms at Schiphol Airport. Soon after activation we will evaluate the design in practice considering the full  context of the station and surrounding Schiphol airport. 

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